Kourtney Kardashian has teamed up with an unexpected guest — actress and former Kanye West girlfriend Julia Fox — in a bold new ad promoting her latest lemme product designed to enhance intimacy.
The reality star, 46, appears in a playful campaign where she encourages Fox, 35, to reignite her sexual spark. Julia, known for her brief relationship with Kanye West following his split from Kim Kardashian, stars in the commercial as a glamorous Hollywood-style siren lounging in a bubble bath.
The ad opens with sweeping classical music while a tuxedoed butler delivers a silver tray holding the supplement bottle and a handwritten card. With her hair styled in a vintage updo, Fox listens as Kardashian introduces the product:
“It’s lemme play, our new intimacy gummy,” Kourtney explains, noting that it “increases blood flow to” certain censored body parts.
Julia hesitates, responding:
“Okay, but quit, you know I’m like three years out of the game.”
A playful phone call, Monroe-style lingerie & a cheeky message
Fox then picks up an old-fashioned telephone and calls Kourtney — who is dramatically posed in Marilyn Monroe–inspired pink lingerie, sprawled across a blush-toned bed.
“Hi!” Kourtney answers.
“What on Earth did you just send me?” Fox asks.
Kardashian clarifies that the product isn’t about romance — it’s about physical circulation and self-pleasure. She continues with a spicy warning:
“Side effects may include: uncontrollable pleasure, a reawakened libido, and a reminder that you come first.”
Turning to the camera with a wink, she adds:
“Literally.”
“Take responsibly, or don’t.”
Fox eventually decides to try the gummies, taking two while still soaking in her tub. A sudden bell chimes, and her eyes widen as the effects seem to kick in.
“You come first — literally.”
Kourtney echoed the campaign’s theme in her Instagram caption:
“This is your reminder that you come first… literally. I’m so excited to finally announce the launch of @lemmePlay… Available 05.13 ✨“
In a second post she highlighted women’s struggles with sexual fulfillment:
“Nearly half of women struggle to reach orgasm with a partner, and many have never experienced one at all. Your pleasure matters, and it’s time to prioritize it.”
What’s in the gummies?
The new cherry-flavored supplements feature Maca and Horny Goat Weed — herbs often marketed for boosting libido and blood flow. While both are popular in wellness spaces, clinical results remain mixed.
Kourtney launched lemme in 2022, explaining that her interest in wellness heightened after becoming a mother. She shares:
- Mason (15)
- Penelope (12)
- Reign (10)
with ex Scott Disick
and son Rocky (19 months) with husband Travis Barker, 49.